London is steeped in history and traditions yet it is also a dynamic city exuding a youthful energy.  The administrative area of Greater London consists of the city of London in the historic centre and 32 boroughs, 12 of which are considered Inner London and 20 in the area known as Outer London. London has a history dating back to 2,000 years, as the city was first established as a trading port around 50AD in Roman times. Greater London alone has four World Heritage sites with the Palace of Westminster, Tower of London, Maritime Greenwich and the Royal Botanical Gardens, Kew. Along with these famous sites, the city also has over 200 museums and galleries and a wide variety of shops, restaurants as well as a thriving nightlife.

Regional Hotspots:

• Kensington- is located within the Royal Borough of Kensington and Chelsea and is one of London’s more desirable and exclusive districts. Located in the north east of the district is one of the Royal Parks of London, Kensington Gardens, which covers an area of 275 acres. Close to the gardens is the area of Notting Hill which is host to one of Europe’s biggest outdoor festivals, the Notting Hill Carnival and is also the location of the famous Portobello market. The exclusive road of Knightsbridge also runs through Kensington, which is home to Harrods, the famous up market department store featuring a spectacular food hall, exclusive beauty products and well-known designers.
• Greenwich- is located on the south side of the River Thames and is the site of Greenwich Mean Time. Here the Old Royal Observatory marks the zero hour indicating how all clocks around the world are set. It is marked on a brass path which separates the Northern and Western Hemispheres where many tourists come to stand with one foot on each side. Greenwich is also the location of the modern Prime Meridian which passes through the Royal Observatory and is the meridian at which longitude is defined to be zero.
• South Bank- can be found alongside the River Thames. The area is the site of the London Eye, one London’s major landmarks for the 21st Century and the city’s most popular tourist attraction.  A cruise down the River Thames gives the perfect view of the London Eye and other famous sites including the Tower of London and the ever popular London Bridge. South Bank is renowned for its fresh food produce found at the retail and wholesale Borough Market, one of the largest food markets in the world.